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Rakshabandhan marks the opening of gifting season, followed by many festivals. As expected, many e-commerce ventures sent mailers to use their store for gifting- bouquets, chocolates, gifts for the sister etc. But no one actually talked about the art of gifting. So there was no mention of hiding the price on delivery or giftwrapping or choice of wrapping paper and delivery time. Myntra did. The e-store stated that there will be no price mentioned on the products that have been paid for gift wraps. Some relief. Flipkart didn’t. Limeroad didn’t. And many others stayed ignorant about it.