polkacoffee

RedPolka.com's window to share notes on fashion, Lifestyle, Designs and also Shopper Marketing

The joy of gifting

Rakshabandhan marks the opening of gifting season, followed by many festivals. As expected, many e-commerce ventures sent mailers to use their store for gifting- bouquets, chocolates, gifts for the sister etc. But no one actually talked about the art of gifting. So there was no mention of hiding the price on delivery or giftwrapping or choice of wrapping paper and delivery time. Myntra did. The e-store stated that there will be no price mentioned on the products that have been paid for gift wraps. Some relief. Flipkart didn’t. Limeroad didn’t. And many others stayed ignorant about it.

Marketing a subject like ‘gifting’ is easier to communicate, but tough to execute. Don’t just promote gifting, promote the joy ofGifting gifting.

About polkacoffee

Polka Coffee is your e-coffee-table-book; here you will have recourse to quick reads that interest you, and inspire you, and inform you of all things, fashion and life. The features will motivate you to be fashionable, and always be you! It’s a blog linked to www.redpolka.com. Red Polka is a podium to discover and crave curated fashion and lifestyle designs. It’s a unique platform, a window that opens up to handpicked available options, for shoppers, designers, inspiration seekers, trendsetters, and women, who know what they wear, and what they want! www.redpolka.com. is a great place to start shopping conversations! Founder, Ms. Vishakha Singh is a visionary and an evangelist. Red Polka is her wishing-well, filled with ideas to shop in style. She not only helps brands showcase their enticing products, but also help the brands market their products to the buyers. She has time and again helped build major brands, and cropped novel ideas for shopper marketing. She strongly believes that, “what shows, sells!”, and hence she toes the line between the seller and the buyer effectively with her ventures, www.redpolka.com, and Polka Coffee Sessions. Come, be the chosen one!

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This entry was posted on August 20, 2014 by in Brand Building & Shopper Marketing and tagged , , , , , , .

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