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Don’t we all love beautiful designs that fit our homes just right and enhance the decor! Don’t we always look out for, and handpick such items to fill our homes! Urban Skinny guarantees that! We are expected to find clean, minimal, and chic stuff for our homes when we happily browse away their e-shop!
Urban. Minimal. Chic.
It was in search of those three words, that Urban Skinny was set up.
Urban Skinny is a lifestyle brand founded by Bindu Nair. Bindu has a background in journalism and has enjoyed doodling since she was a kid. With Urban Skinny, Bindu has been able to take her love for illustrations and graphic art and create a platform of chic, quirky, minimal products for the online Indian consumer.
Bindu asserts that the idea behind the store is to keep away from those velvety curtains we’ve always hated, but had; those loud, jarring cushions, and sofa that just eat up floor space in an average house!
Why Urban Skinny?
As seen in the The Urban Skinny Story, the name Urban Skinny is quite quirky! We asked Bindu what inspired her to give that name for her e-store.
“I wanted a name for my business that would give customers a sense of the urban aesthetic that we were trying to convey. Our philosophy is about minimal chic and that’s why the word ‘urban’ was key to the name. The idea of naming the business Urban Skinny was really a play on the term- ‘get the skinny’ – which essentially means get the inside story / dope on something. By extension, we wanted customers to know that if they were looking for cool products with an urban, minimal aesthetic, Urban Skinny was their go-to shopping destination. ”
What does Urban Skinny Do?
Urban Skinny collaborates with brands, artists and creative people from India and abroad to curate a gorgeous selection of stuff that’s differentiated by beautiful design; and, a passion for sharing beautiful things, with the customer.
Urban Skinny as a brand in itself, the e-shop, helps the consumers to cozen up homes by giving it a personal touch.
For some uber Urban Skinny products, visit http://urbanskinny.co.in/