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Dreamcatcher feature #3: Coincidental Choice- with Priya Subramanian of Deshframe

Sri Sri Ravi Shankar describes life as play, when he says – “Life is nothing to be very serious about. Life is a ball in your hands to play with. Don’t hold on to the ball.” We have today, someone who lives by his words, and has a fantastic story about her artsy brand – Deshframe! Meet Priya Subramanian featuring in our feature series -DREAMCATCHERS. Here we tell you stories of women who pursued their dreams. They not only make a world of their own dreams, but continuously help others to realise their dreams too.


Priya  of Deshframe

Priya  Subramanian of Deshframe

  • How did Deshframe happen?

I am grateful to have a very funky profession! I am a faculty with the Art of Living Foundation. My work takes me to the length and breadth of India to connect with people, to teach them different techniques of meditation. During one such Chennai visit, a reputed architect was discussing Diwali gifting options for his premiere clients. He was going to fly down to Mumbai to buy fancy mithai boxes as gifts, and I thought it was ridiculous! We got talking about other alternative ideas…and Deshframe manifested! He still doesn’t know I have sold quite a bit of frames, and the fact that Deshframe is an emerging and novel brand. I think I’ll finally get to catch up with him soon and talk, and thank him!

  • Along with Deshframe, you’re also a blogger, and bit of a foodie, (and a singer, if I am not mistaken), tell us more about that!

I am an engineer by mistake (Laughs at the twist of life!)! I always wanted to pursue art and fashion designing, but I unfortunately fared very well (in tenth grade) and ended up doing Science like most south Indians. I did my Engineering in Mumbai after that, which was the last nail in the coffin. I was miserable, but I made great friends and got creative in college. While growing up in a Tam-Bram family, training in Carnatic music and Bharatanatyam, came automatically! My parents run a gorgeous music and art school in Mumbai to promote 25 different Indian Musical instruments, music, dance, art, and yoga. So this is all a part of my life.

My blog- Chewing Gum is full of the magic that is India, and I also widely write about my travel escapades. I have insanely pathetic travel karma and that makes for interesting reading and a hearty laugh.

  • What are your immediate plans with Deshframe?

I intend to make a frame for every state and union territory of India, so that Indians can celebrate the great cultural diversity we are a part of. Also, there is a World Culture Festival scheduled in March 2016, to celebrate 35 years of the Art of Living foundation in Delhi. The event will be attended by 3 million world citizens. I intend to make a huge India art work with food and objects of each Indian nook and corner, Preparing for that project for now, You’re invited! (Gives a hearty smile)

Stay tuned with this blog space for some more inspiring stories of women who believe in their passions and talents, and take an extra effort to turn their dreams into milestones…

About polkacoffee

Polka Coffee is your e-coffee-table-book; here you will have recourse to quick reads that interest you, and inspire you, and inform you of all things, fashion and life. The features will motivate you to be fashionable, and always be you! It’s a blog linked to www.redpolka.com. Red Polka is a podium to discover and crave curated fashion and lifestyle designs. It’s a unique platform, a window that opens up to handpicked available options, for shoppers, designers, inspiration seekers, trendsetters, and women, who know what they wear, and what they want! www.redpolka.com. is a great place to start shopping conversations! Founder, Ms. Vishakha Singh is a visionary and an evangelist. Red Polka is her wishing-well, filled with ideas to shop in style. She not only helps brands showcase their enticing products, but also help the brands market their products to the buyers. She has time and again helped build major brands, and cropped novel ideas for shopper marketing. She strongly believes that, “what shows, sells!”, and hence she toes the line between the seller and the buyer effectively with her ventures, www.redpolka.com, and Polka Coffee Sessions. Come, be the chosen one!

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This entry was posted on March 5, 2015 by in Polka Love and tagged , , , , , .

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