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Bangalore based, House of Taamara (HoT) has a good fans following of saree connoisseurs, and these fans swear by the fact that the store is so stylishly done that it looks more like an art gallery than a saree store! A friend couldn’t stop digging about the store, and we are smitten ever since; the dark, brown wood used for shelves, racks, and large mirrors along with a lovely display of traditional lamps, bowls and hanging bells, the place is done in only browns and white. Amidst these, the sarees in the shades of dark green, maroon and red stand out. We knew we had to tell their story, and when we spotted HoT at the Kalaghoda Art Festival 2015, we were convinced that we have to interview the sisters-in law duo Madhavi and Jyotsna Rongala, the ladies- always in vibrant sarees and tell you the story of HoT.
1) Tell us something about House of Taamara as a brand and a store.
House of Taamara is a handloom saree store that also sells tunics, ready-made blouses and a limited collection of silver jewelry. We work with weavers and craftsmen from across the country directly and in our own little way hope to make an impact on sustainability, fair trade and bettering the lives of those who bring us the rich weaves that is such a cultural symbol of our country.
2) Tell us about the chemistry that a sister-in-law duo gets to the business.
We enjoy what we do and it translates to our beautiful store. We play off each other’s strengths. We don’t necessarily have to agree on anything. We do what is best for the store.
3) What are the sarees that are totally in vogue in this fast paced urban setting?
Saris are in vogue. In spite of the fast-paced life, we have a huge clientele of women from mid 20s to late 70s. The ones which are totally in vogue would definitely be the ones with checks, big border sarees and the trend of mix and match blouses is fun! We also have Kanjeevarams and light silk saris along with handloom cottons and silks from Andhra. They all come with designer blouse pieces.
4) What is the USP (Unique Selling Point) of sarees at House of Taamara?
We have textiles from all over! We love handlooms and we promote only handloom sarees at our store. We have Mangalgiri saris with thin borders, ikkat, cottons and chiffons. We offer a wide range of saris even for young women. There is a bright range of designer saris in vivid hues that can just be draped on easily.
5) Give some saree trend tips for our readers.
Madhavi: Start with wearing at least one saree a week, be it for work, for a dinner or just like that! You’ll figure how easy sarees are to manage, unlike popular belief. And trust me, you’ll fall in love with sarees, and see them in a new light!
Jyothsna: Give your old sarees new life by wearing fun printed blouses. Mix and match blouses are a way to make any saree ensemble become more fun and urbane.