polkacoffee

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What is Your Saree Story?

With Red Polka‘s edition, this week- “Saree Soiree- Loving Six Yards of Pure Grace and Elegance”, we thought how great it would be to share some saree love with you! So, we tell you the story of #100sareepact, hopefully it will make you crave for more sarees! Read on…

 After a long bout of internet scouting frenzy we finally got in touch with these two ladies donning beautiful sarees, that too, too often- filmmaker Anju Maudgal Kadam and perfumier Ally Matthan of #100sareepactAnju Maudgal Kadam is Founder and Director at WebTv.in. She comes with over twelve years of experience in the television and broadcast industry. Ally Matthan is a perfumer and has set up two brands Areev, a bath and skincare line, and Ally Matthan Fragrances

Ally Matthan and Anju Maudgal Kadam

Ally Matthan and Anju Maudgal Kadam

A simple pact between two friends turned into a wildfire internet initiative- the #100sareepact. Their story goes like this- the duo was discussing how to go about wearing sarees, and bringing back more elegant dressing in their wardrobes.

They say, “Like most Indian, urban women, we too had collected sarees over the years and they were lying unworn, unseen in cupboards and lofts because we had moved to more ‘convenient’ dressing in our office going, home running, playing multiple roles, lives. So with #100sareepact, we will wear our sarees a 100 times before the end of 2015.”

The idea behind #100sareepact is to celebrate six yards of pure grace and elegance with the Indian Saree. Anju and Ally took their love for sarees one step further,  and shared their saree story on their Facebook walls. With this, more and more women started sharing their saree stories on their walls, and continued tagging the duo. This started trending the hashtag – #100sareepact on various social media platforms. Anju and Ally realized that these sarees are connecting a lot of women and making a thousand connections, and that they needed to take this ahead!

#100sareepact is a platform where you and I can share our saree stories with the world; for no one can become a story-teller unless there is an audience for the story to be told. The Ally and Anju duo will definitely wear one hundred sarees before 2015 ends. You can wear your saree as often as you like, repeats allowed (We do not want to carve a crater in our purses, right?)! This platform is not a showcase of how many sarees we have, but an opportunity to enjoy what we already have.

To join the #100sareepact and telling your saree story, all you need to do is-

  • Add a photograph of you draped in a saree.
  • Tell your story by hash-tagging your Facebook post #100sareepact.
  • For those who don’t wear sarees (men and women) – share stories related to sarees that you remember from your life and the women draped in it.

Have a great saree soiree! 🙂

About polkacoffee

Polka Coffee is your e-coffee-table-book; here you will have recourse to quick reads that interest you, and inspire you, and inform you of all things, fashion and life. The features will motivate you to be fashionable, and always be you! It’s a blog linked to www.redpolka.com. Red Polka is a podium to discover and crave curated fashion and lifestyle designs. It’s a unique platform, a window that opens up to handpicked available options, for shoppers, designers, inspiration seekers, trendsetters, and women, who know what they wear, and what they want! www.redpolka.com. is a great place to start shopping conversations! Founder, Ms. Vishakha Singh is a visionary and an evangelist. Red Polka is her wishing-well, filled with ideas to shop in style. She not only helps brands showcase their enticing products, but also help the brands market their products to the buyers. She has time and again helped build major brands, and cropped novel ideas for shopper marketing. She strongly believes that, “what shows, sells!”, and hence she toes the line between the seller and the buyer effectively with her ventures, www.redpolka.com, and Polka Coffee Sessions. Come, be the chosen one!

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This entry was posted on March 24, 2015 by in Polka Love and tagged , , , , , .

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