RedPolka.com's window to share notes on fashion, Lifestyle, Designs and also Shopper Marketing
IkkaDukka is neither mass, nor super expensive, it is niche in between! This week, we are celebrating the vibrancy in the air. Vibrancy doesn’t necessarily have to be jazzy, at IkkaDukka we discovered designs and picks- all fun, elegant, and chic. Meet Enda Noone of www.ikkadukka.com
It goes back to when Nilisha and I met while doing a Masters course in Dublin, in Ireland. We both always loved great design and quality products, and constantly talked about doing something in this area. So eventually we decide to set up a website that would sell all the products that we love. We decided to start in India as we felt there was an opportunity to introduce quality products with a global design for the Indian customers, in the bridge to luxury market. We wanted to target the customers who were looking for something different to the usual products that they were getting on the Indian high street.
At Ikkadukka.com there is something special for everyone. You will find a range of products for you, your home or your loved ones. We work with some amazingly skilled Indian artisans who manufacture our designs to the highest quality. We also work with great brands here in India that complement our sense of global design. For our Women’s section we have dedicatedly searched for interesting brands from India and around the world and made them available for women who love fashion. We have tied up with celebrity and stylist favorite- Zoe Karssen clothing, who makes some really cool clothes that fit like a glove. We have also tied up with upcoming brands like Nocturne Jewellery, who Vogue UK described as “the next British heritage brand to look out for”. Nocturne is growing in popularity across the fashion capitals such as New York, London, Paris and Milan, because of their exquisite design and intricate detailing.
We have a really sweet children’s section with handmade toys- imported from Denmark, super soft baby quilts, and interesting items- such as entire children’s favorite books printed on one page posters to hang on their bedroom wall. Classics such as Peter Pan, James and the Giant Peach and Harry Potter, and more. And, of course not forgetting the men, we have some really stunning hand painted sterling silver cuff-links, a favorite of mine and also some beautiful silk pocket squares.
One simple rule, nothing goes on the website that we wouldn’t love to wear, or have in our own homes.
At IkkaDukka we look for designers who are on the accessible side of almost famous and are waiting to be discovered by people- with a shared sense of aesthetic. We are only too happy to make that introduction. We do spend a long time searching for the right product, or the right manufacturer that have created that balance between great quality at a justifiable, and affordable price.
Well, our most famous would have to be the Nocturne Jewellery. The pieces are so striking they get a lot of attention from stylists, magazines and celebrities. After that our most popular items at the moment are probably our Ceramic bake ware, kids toys, men’s cuff-links and our home textile products- such as our really soft printed cushions or handmade quilts.
We have an exciting new range of products coming soon that I think will then take precedent.
Polka Love- The things Red Polka loves about this mess free brand is the way all the products are showcased. These products reflect best quality, and bring international design to our Indian homes.