RedPolka.com's window to share notes on fashion, Lifestyle, Designs and also Shopper Marketing

Niche In Between- with Enda Noone of IkkaDukka

IkkaDukka is neither mass, nor super expensive, it is niche in between! This week, we are celebrating the vibrancy in the air. Vibrancy doesn’t necessarily have to be jazzy, at IkkaDukka we discovered designs and picks- all fun, elegant, and chic. Meet Enda Noone of www.ikkadukka.com ikka dukka logo

  • Tell us how IkkaDukka started; and, of course about the India- Ireland connect.

It goes back to when Nilisha and I met while doing a Masters course in Dublin, in Ireland. We both always  loved great design and quality products, and constantly talked about doing something in this area. So eventually we decide to set up a website that would sell all the products that we love. We decided to start in India as we felt there was an opportunity to introduce quality products with a global design for the Indian customers, in the bridge to luxury market. We wanted to target the customers who were looking for something different to the usual products that they were getting on the Indian high street. Enda pic Nilisha pic

  • What is the happy mix one would find on IkkaDukka?

At Ikkadukka.com there is something special for everyone. You will find a range of products for you, your home or your loved ones. We work with some amazingly skilled Indian artisans who manufacture our designs to the highest quality. We also work with great brands here in India that complement our sense of global design. For our Women’s section we have dedicatedly searched for interesting brands from India and around the world and made them available for women who love fashion. We have tied up with celebrity and stylist favorite- Zoe Karssen clothing, who makes some really cool clothes that fit like a glove. We have also tied up with upcoming brands like Nocturne Jewellery, who Vogue UK described as “the next British heritage brand to look out for”. Nocturne is growing in popularity across the fashion capitals such as New York, London, Paris and Milan, because of their exquisite design and intricate detailing.

We have a really sweet children’s section with handmade toys- imported from Denmark, super soft baby quilts, and interesting items- such as entire children’s favorite books printed on one page posters to hang on their bedroom wall. Classics such as Peter Pan, James and the Giant Peach and Harry Potter, and more. And, of course not forgetting the men, we have some really stunning hand painted sterling silver cuff-links, a favorite of mine and also some beautiful silk pocket squares. maria_pink_necklace- IkkaDukka maysam_mono_bracelet- Ikka Dukkakilim leather pouch- ikka dukka Mouse Tooth Fairy Toy- Ikka Dukka Venice Cushion-ikkadukka

  • Tell us how you make sure that all the products on IkkaDukka are inspired by great design.

One simple rule, nothing goes on the website that we wouldn’t love to wear, or have in our own homes.

  • How do you manage the delicate balance of reasonably-priced products from India and UK?

At IkkaDukka we look for designers who are on the accessible side of almost famous and are waiting to be discovered by people- with a shared sense of aesthetic.  We are only too happy to make that introduction. We do spend a long time searching for the right product, or the right manufacturer that have created that balance between great quality at a justifiable, and affordable price.

  • What are some of the most famous products on IkkaDukka?

Well, our most famous would have to be the Nocturne Jewellery. The pieces are so striking they get a lot of attention from stylists, magazines and celebrities. After that our most popular items at the moment are probably our Ceramic bake ware, kids toys, men’s cuff-links and our home textile products- such as our really soft printed cushions or handmade quilts.

We have an exciting new range of products coming soon that I think will then take precedent.

Polka Love- The things Red Polka loves about this mess free brand is the way all the products are showcased. These products reflect best quality, and bring international design to our Indian homes.

About polkacoffee

Polka Coffee is your e-coffee-table-book; here you will have recourse to quick reads that interest you, and inspire you, and inform you of all things, fashion and life. The features will motivate you to be fashionable, and always be you! It’s a blog linked to www.redpolka.com. Red Polka is a podium to discover and crave curated fashion and lifestyle designs. It’s a unique platform, a window that opens up to handpicked available options, for shoppers, designers, inspiration seekers, trendsetters, and women, who know what they wear, and what they want! www.redpolka.com. is a great place to start shopping conversations! Founder, Ms. Vishakha Singh is a visionary and an evangelist. Red Polka is her wishing-well, filled with ideas to shop in style. She not only helps brands showcase their enticing products, but also help the brands market their products to the buyers. She has time and again helped build major brands, and cropped novel ideas for shopper marketing. She strongly believes that, “what shows, sells!”, and hence she toes the line between the seller and the buyer effectively with her ventures, www.redpolka.com, and Polka Coffee Sessions. Come, be the chosen one!

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This entry was posted on April 14, 2015 by in Polka Love and tagged , , , , , , , , .

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