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Turn Over a New Leaf, with Paperworks Etc.

Cheers- It’s the time of the year when abundance and new beginnings are celebrated! With Puthandu (Tamil New Year), Vishu (Malyalee New Year), and Pôhela Boishakh (Bengali New Year) falling in this week, let’s turn a refreshing new page in our lives. Let’s celebrate these nuances with Paperworks Etc. Here minimalist designs are converted into brilliant and nature inspired notebooks.

Gaurav Chavan

Gaurav Chavan

Here’s a tete-a-tete with Gaurav Chavan. He tells us- all about his love for simple and vibrant stationery designs, and how he turned his love for minimalism into work, while doing his bit to save the environment.

palm book 1

  • What inspired you to launch the brand- Paperworks Etc.?

It was a tiny little dream since school- There should be way for all to say something, a way to express, and a way to feel good, intellectually. And evidently, writing seemed to be the most feasible form.

We write because we want to remember. We write because we like to read. We write because we like to express. We write because we like to communicate. These are the few primary intentions why man first picked up something to write about 3000 years ago.

We are looking at the world as a huge omnibus, an enormous compilation with infinite stories to be read. Everyone has a story to be told, to express an emotion and to be remembered. Paperworks Etc. believes in an equal world and no matter how little our contribution is, we are looking at a world with dissimilar beings reading and writing each other. This is why we began. This is how we began.

  • With Paperworks what else do you do?

I like to bargain intellectual rationality from social conundrums. Simply put, I am attracted to intricacies from our daily lives. I have a blog (Unturned Pages, by Gaurav Chavan), and I write there.

  • Tell us how you manage to make minimalist designs so tasteful? 

Minimalism always inspired us. Be it in design or in the number of products that carry the Paperworks Etc. logo. We never wanted to sell a notebook, but a design. And we never want someone to treasure a Palm Book, but their stories in it. It’s a little intricate to find that distinguishing line.

palm book 1

  • Why is PaperworksEtc collection themed brown? 

We wanted paper to be all over. No leather, no plastic, just paper! We finalized on keeping it raw – brown; and we went back to the days of antiquity, we opted to stitch the book.

A few weeks later, we found our first sample. The first ever Palm Book, an innocent simple thick brown handmade paper covering unmarked clean warm white pages, that were brilliantly stitched together with a satin thread, without the use of any modern technology. And this one doesn’t put up an ego while mixing with nature after use. We were thankful that a guiltless product had finally evolved in the world.

  • “Save Trees by writing on a piece of paper.”- How do you manage to live by that?

It might come as a good joke if someone says Save Trees by writing on a piece of paper. Yes, the one with a good sense of humour will definitely quiz the other.

Admit it- you need paper to write! Environmental concerns make big news today. And every decision that we make in this consumer world makes a huge influence on the environment. But there is a need to have a holistic approach to find the solution. Paper needs trees for its raw material. Technically it needs a renewable source of energy. But it is also equally important to know that paper is the leading product of nature in recycling. Or simply put, nothing recycles better than paper. We at Paperworks Etc., do exactly that!

We don’t only save trees, but also grow trees! (We are using the word Plant /pla:nt/– as a verb, rather than just a noun.)

Some art work from Paperworks Etc Fans-

palm book story 1                                     palm book art

With this story, we at Red Polka wish you all the best for the great beginnings, and abundant wealth and happiness!

About polkacoffee

Polka Coffee is your e-coffee-table-book; here you will have recourse to quick reads that interest you, and inspire you, and inform you of all things, fashion and life. The features will motivate you to be fashionable, and always be you! It’s a blog linked to www.redpolka.com. Red Polka is a podium to discover and crave curated fashion and lifestyle designs. It’s a unique platform, a window that opens up to handpicked available options, for shoppers, designers, inspiration seekers, trendsetters, and women, who know what they wear, and what they want! www.redpolka.com. is a great place to start shopping conversations! Founder, Ms. Vishakha Singh is a visionary and an evangelist. Red Polka is her wishing-well, filled with ideas to shop in style. She not only helps brands showcase their enticing products, but also help the brands market their products to the buyers. She has time and again helped build major brands, and cropped novel ideas for shopper marketing. She strongly believes that, “what shows, sells!”, and hence she toes the line between the seller and the buyer effectively with her ventures, www.redpolka.com, and Polka Coffee Sessions. Come, be the chosen one!

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This entry was posted on April 14, 2015 by in Polka Love and tagged , , , , , , , .

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