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There is some charm in going rustic than going for sharp-trendy things! Freedom fashion is totally in vogue, and here we are in conversation with Sini Tomy of Rustic Rhymes. The brand’s designs are chic, and comfortable, and natural, all at once. Also, find some amazing style tips to flaunt your free-spirited chic(k) side this summer season!
Tell us the Rustic Rhyme story.
At Rustic Rhymes, our endeavor is to create garments that appeal to the modern woman, yet reflect her Indian roots. The label is inspired from everything around; it’s a fusion of traditional fabrics with contemporary silhouettes. We love to create clothes that have an easy-chic quotient, for customers who genuinely have a deep appreciation of Indian textiles. We love clothes that are simple, with clean cuts, and easy to wear. We play with different cuts and silhouettes that flatter in Indian stature.
How did Rustic Rhymes happen to you, and what is your design inspiration?
Well, a software engineer by profession, this drastic turn sure shocked many! After quitting an IT job, I pursued a diploma in Fashion Designing, and worked for a couple of years for different corporate houses before starting Rustic Rhymes. Rustic Rhymes is all about easy breezy styles, like crop tops, shirt-dresses, fit & flare dresses, wrap dresses, and we fuse them with beautiful traditional Indian fabrics like block prints, ajrakhs, khadi, kalamkaris, and so on. By doing this, we are able to create the perfect balance of a western silhouette with an ethnic feel to it.
Tell us about the earthy/natural factor in Rustic Rhymes clothing.
Rustic Rhymes is chic and cheerful, and this for me is being elegant. It is about mixing and matching up things whilst keeping it sophisticated. The look, the feel and even the smell of our textiles have an earthy factor to it and it inspires us to create beautiful clothes. The wealth of weaves, prints and crafts around us is never-ending resource that amazes as it teaches us every day, which reflects in our designs. Our design philosophy has been molded to bring the best out of this heritage.
Can you please share some tips on how to go all rustic and cheerful in the India Summers.
>> Go anti-fit, wear over-sized dresses.
>> Play with cuts and silhouettes.
>> A jacket makes any outfit look stylish, layer up with a quilted block printed jacket.
>> Cross-body bags are totally in vogue, and very useful.
>> Invest in a chic pair of Tan sandals.