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Today let us tell you the story of Gagan Jain of Rang Rage. Rang Rage is a platform which offers a plethora of hand-painted designs while supporting the artist community of our country. Who knew one would stumble upon such a life-changing idea while travelling? Rang Rage sprouted just like that! Gagan was in the Mecca of Fashion- Paris (He calls it his pilgrimage!), where his journey with colours and art started…
The idea of hand painted merchandise struck Gagan and Neeti purely by chance. Neeti loved to paint, and once got her hands on painting Gagan’s favourite pair of denim pants. He wore these jeans when he visited Paris and was marveling the Eiffel Tower. There, he was on a study tour to understand the fashion retail market of Europe. To his surprise, the up-cycled denims he wore were total head-turners, and attracted a lot of appreciative eyes. He shared this joy with Neeti. And, the idea of Rang Rage was born.
The couple decided to take this idea a step further. Both of them were living in Oman. They bought plain t-shirts and identified few designs to be painted. Neeti comes from Jaipur and knew few painters there, so they exported the t-shirts to Jaipur. Within a month, they received their first consignment. The response for hand painted t-shirts encouraged them and pushed them to move forward with the idea.
On Dreams versus Reality
Gagan and Neeti were amazed with the discovery of such a cool business idea. They decided to get the materials, send it all to India, get these products painted, and sell the products in Muscat. This seemed pretty simple, until reality hit them in their face. A good idea may not always be easy to implement as it seems at first.
When they approached the artists again with a second lot, most of them had given up painting (just in the span of three months), citing a reason “Artists have no value in India and they cannot run their livelihood with this profession.”
This statement convinced them to pack their bags and shift back to India. There was no business plan in place now, they risked and invested their savings to seed their dream project, to build an art community and save the artists’ skills from fading away their skills.
On bringing the country of art together
The Beauty of India is in its cultural diversity. Rang Rage is set in Indore, but they manage to bring art from all around India. Their Rajasthani Meenakaari Jewellery infused with Indian mythological stories, hand-painted ties, the folk-art chaiwala kettles, are making way in people’s lives, and households.
Rang Rage is a bunch of art-crazed people bitten by the aesthetic bug, so much so that each of their designs come vivaciously live. It is becoming a melting pot of different art forms. Rang Rage is set on a continuous mission from the last three years- they infuse art in everyday life, and support the fast-fading art community of India. From T-shirts, to accessories, to home décor, Rang Rage is a riot of colours, all under one roof.