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Aarushi says, “Geometry is the base of every design/design process and also we are influenced by sacred geometry.” We always look for symmetry that is pleasant, and then there are times when we experience a perverse ‘aha’ feeling when we discover beautiful asymmetry. It’s all about geometry and we have to tell you the story of Studio Kassa in our #TuesdayTale today.
Kassa is a brainchild of Aarushi, who graduated in Fine arts and went on to complete her Masters in Art direction from MICA (Mudra institute of communication, Ahmedabad), and Arpan, who graduated from IICD (Indian institute of Craft and Design), in hard material and went on to earned a Masters degree from the University of Arts, London in Product Design. How did Kassa happen? we ask, to which Aarushi answers, “It’s about falling in love with what we see. Our inspiration comes from everyday things, anything that catches our eye and captures our imagination. Attempting to break away from the cookie cutter, our designer statement pieces aesthetic follows simple, bold clean lines, tessellations/ graphics, Bauhaus, shapes with minimalist and unconventional designs that are true to art and handmade craft.”
Here’s a tete-a-tete with Aarushi-
>> When did you know you wanted to design bags and accessories?
Kassa is our brainchild, a result of some sincere brainstorming. The idea was born in 2011 when we both decided to work with each other after realizing that we are a perfect fix when it comes to creating an art/design together. But then we went on to pursue our masters in design field and professional experience in the same and decisively got back together to give “Kassa”. We both share a lure for art and design and hence got the opportunity to explore various design possibilities in leather. Bags and accessories is something, we have a fascination for. Thus, we decided to design leather goods and accessories.
>> What design basics does Studio Kassa follow?
We treat design as a celebration and change / re-interpretation of materials / celebrating natural imperfections. “It’s about falling in love with what we see. Our inspiration comes from everyday things, anything that catches our eye and captures our imagination. Attempting to break away from the cookie cutter, our design aesthetics follow simple, bold clean lines, tessellations/graphics, Bauhaus, shapes with minimalist and unconventional designs that are true to art and handmade craft. According to us, Geometry is the base of every design/design process and also we are influenced by *sacred geometry.”
>> Tell us something about the way you designed the Studio Kassa website? We really like its structured yet breezy look!
Our brand personality is the amalgamation of minimalist and bold designs, that we somehow had to converse through the website. So, when you visit the website, you get a peek into structured designs against very simple backgrounds. It gives a fun combination of visuals, and we have tried incorporating table-top shots to give the feel of how our products are made.
>> If you have to quickly suggest three top designs from Kassa to our readers, what would they be?
1) Magic wallet
The wallet is minimal and the design is original, and it capacity to still hold more is what evolved through a long design process. It’s magic!
2) Handcrafted Laptop Bag
This is a perfect office bag for creative professionals / corporate people looking for something different.
3) Handcrafted Tote
This tote is designed for daily carrying in style. It is sophisticated and bold looking with a sling and 2 pockets inside. This one is from our latest series, and it is awesome.
A little on Sacred Geometry
Sacred Geometry is the blueprint of Creation and the genesis of all form. It is an ancient science that explores and explains the energy patterns that create and unify all things and reveals the precise way that the energy of Creation organizes itself. On every scale, every natural pattern of growth or movement conforms inevitably to one or more geometric shapes.
Find Yantras and temple architecture in India as examples of Sacred geometry. These are constructed to bring about peace and order in the universe, calling for positive energy.