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Brewing ‘Eduventures’ with Purple Squirrel

purple2 (1) (1)“Education is the most powerful weapon which you can use to change the world.”—Nelson Mandela

As we at Red Polka celebrate Independence Day with this week’s edition—‘The Chalk Project- Write. Doodle. Breakfree’ here’s a story of a brand that makes education fun! Purple Squirrel Eduventures Pvt. Ltd (PSQ) is an IIT Bombay affiliate; it bridges the gap between students and companies by hosting and customizing industrial visits, tours, workshops, interactions etc. for the students in all verticals of education.

Being associated with MNCs, Research Centres Start-Ups, FMCGs and Social Enterprises, PSQ allows students to gain access to these companies, research, learn, explore and probably intern. PSQ is a platform which works towards building graduate employability in India through experiential learning and industry exposure.Students have an urge to gain on the job experience. Here’s a company that does exactly that!

Meet the founders:


Aditya Gandhi is an IIT Bombay graduate and has worked in Amsterdam as a derivatives and equities options trader where he gained first-hand experience with students.

Sahiba Dhandhania is a Christ University graduate (Bangalore) and has worked with Dell in the past through AISEC.

Know more about PSQ with this quick teté-a-teté with Sahiba —         

  1. Introduce our readers to the founders and the journey of PSQ.11811516_864673756945968_2206705937318613508_n

I met Aditya through common friends. Both of us were passionate about the education sector in India and wanted to work in this field. We started our journey with PSQ and after delivering 10000+ unique experiences, I’m proud to say that this is the most fulfilling idea we’ve had till date. PSQ was founded in September, 2013. In January, 2014, we were incubated by the prestigious SINE, IIT-Bombay. We have been funded by Indian Quotient and Matrix Partners India.

  1. What is the motive of PSQ?


During the course of our individual work lives, both Aditya and I were exposed to an undercurrent of frustration in professionals of all age groups and industries. A little bit of researching on our part revealed that unhealthy career choices formed the crux of the problem. Here at PSQ, we work towards making sure that youngsters make informed career choices through experiential learning and work culture immersion.

  1. What is the story behind the name of PSQ?

‘Purple Squirrel’ is a term coined by human resource professionals in Europe to define an ideal candidate for any job. The said candidate will have the right kind of education, work experience and exposure that fits the job requirement perfectly. An ‘Eduventure’ can be perceived as a summation of education and adventure, a programme that provides students with a wholesome educational experience through industry interactions. In other words, the name Purple Squirrel Eduventures signifies the attempt to nurture the right candidate through a holistic experiential learning experience.

  1. What goes into the whole concept of Eduventures?

An Eduventure combines the following modules: industry visits, skill-development activities, certified workshops and unique local experiences. Each of these modules help a student to immerse in the work culture of a company of her/his choice, network with industry leaders and learn on the road. These programmes are flexible. They can be customized based on an individual student’s requirements.


  1. Why do you think industrial visits are important for students these days and how do they benefit out of it?


During an industrial visit, students get to interact first-hand with the professionals from India’s largest companies. It provides them with an in-depth understanding into building particular skill-sets for their chosen vocations. In today’s day and age, when companies are increasingly looking out for candidates who they term as the ‘perfect culture fit’, an industry visit becomes the first step towards becoming industry-ready!

Now that we know learning can be a fun experience for all of us, here  are five tips to make learning fun on your own!

1) Mind map your POA (plan of action)

2) Use colourful papers to evaluate your studies

3) Watch documentaries around your field of study

4) Read aloud

5) Go on a field trip an explore


About polkacoffee

Polka Coffee is your e-coffee-table-book; here you will have recourse to quick reads that interest you, and inspire you, and inform you of all things, fashion and life. The features will motivate you to be fashionable, and always be you! It’s a blog linked to www.redpolka.com. Red Polka is a podium to discover and crave curated fashion and lifestyle designs. It’s a unique platform, a window that opens up to handpicked available options, for shoppers, designers, inspiration seekers, trendsetters, and women, who know what they wear, and what they want! www.redpolka.com. is a great place to start shopping conversations! Founder, Ms. Vishakha Singh is a visionary and an evangelist. Red Polka is her wishing-well, filled with ideas to shop in style. She not only helps brands showcase their enticing products, but also help the brands market their products to the buyers. She has time and again helped build major brands, and cropped novel ideas for shopper marketing. She strongly believes that, “what shows, sells!”, and hence she toes the line between the seller and the buyer effectively with her ventures, www.redpolka.com, and Polka Coffee Sessions. Come, be the chosen one!

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This entry was posted on August 11, 2015 by in Lifestyle.

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