RedPolka.com's window to share notes on fashion, Lifestyle, Designs and also Shopper Marketing
Chetan Chiller is a fashion design graduate from NIFT and the founder of Ulupi. Ulupi literally means a ‘pretty face’ in Sanskrit, and our collections embrace the beauty of Indian women. It is a brand with a distinct aesthetic taste and character. His journey began by assisting a renowned designer, and later, he gained hands-on experience about the retail fashion industry as a Visual Merchandiser at a company. He thanks this journey because of which he gained this exposure towards textiles and various crafts of India.
1) What is the inspiration behind the aesthetic sense of Ulupi?
Our collections exemplify a fresh graphic take on India. Miraculous moments of sudden joy transcend into prints, patterns, embroideries and graphic details. We decide to question iconography to paint unparalleled images of a day in India w
ith exquisite prints using techniques like Kalamkari and Block printing.
2) What does beauty mean to you?
To me, beauty is about a perfect synthesis of one’s personality with their life. It is about understanding, ‘who you are’, accepting it and embracing it, this brings you closer towards self-realisation. And this realisation is what connects the dots in your life and synchronises your inner beauty with the outer.
Ulupi is identified by collections that are rooted in the vibrant history of India’s arts and crafts. We draw inspirations from that history and construct our collections. These collections are for the contemporary women of India and world across, who like to connect to such a history to modern day life.
4) What is the inspiration behind each of your exuberantly colourful collection?
Paintings have been a great source of inspiration in our collections. Rajasthan Miniature paintings of Rajasthan, Kolam floor drawings of South India. Even in our current collection takes inspiration from the Pichwai paintings of Gopashtami festival of Nathdwara, Rajasthan. These are all rooted in Indian themes, which essentially connect to exuberant color palettes which define most of our aesthetic heritage.
6) Tell us about the whole process of making each Ulupi garment. (The design, the technique, sourcing and all the other processes.)
Our collections begin from an inspiration which define the further course of our designing and production. The prints are translated on handloom textiles like Malmal (cotton) and Chanderi (cotton-silk) by the hand-drawing technique of Kalamkari in natural dyes, and hand-embroidered on handloom silks from Bhagalpur.
7) We totally love the photography, the rustic feeling it has. Tell us about the looks you create for each photograph, the location, the model’s look etc.
Because our inspirations are rooted in Indian arts and crafts, and as an effort to impart that in our current lifestyle, we strive towards creating looks that marry the old and the new and that motivates us to enhance the rustic feeling of the photographs.