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Designing Customer Experiences: Building Shopper Connections

All of us are driven by relationships in our lives. So, why not brands build relationships too? There are essentially three touchpoint opportunities with the Shopper that every Brand has and … Continue reading

November 17, 2014 · Leave a comment

Are you scared of some words?

Some words are there in our daily lives, but are difficult. They sound unapproachable, they sound esoteric, they sound as if they are in context with the neighbour or even neighbour’s … Continue reading

September 17, 2014 · 1 Comment

The meaning of brand building

“What’s in a name? That which we call a rose by any other name would smell as sweet.” It is not about the product that smells like a rose, but … Continue reading

August 22, 2014 · 3 Comments

What’s in a name?

August 22, 2014 · Leave a comment

The joy of gifting

Rakshabandhan marks the opening of gifting season, followed by many festivals. As expected, many e-commerce ventures sent mailers to use their store for gifting- bouquets, chocolates, gifts for the sister etc. … Continue reading

August 20, 2014 · Leave a comment

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